It ain’t easy to effect good in this world, especially with a day job, a relationship, a dog, and assorted other time limitations. I would love to sign up as a Big Sister, volunteer with One World Health, or walk dogs for my local shelter, but it’s all I can do to make sure that my own dog gets enough exercise each day. Still…I’m determined to find ways, however small, to do my part. This past winter I did almost all of my shopping on The Greater Good Network and Green Glass, Inc., a company that creates recycled glassware from bottles. It felt good to know that in my own small way I was supporting organizations like The Animal Rescue Site, and helping to slightly reduce the immense waste of the holiday season.
This month, as a sort of Valentine’s gift, I got my mom a subscription to GOOD Magazine. I discovered GOOD in a Las Vegas airport sundries shop of all places.
It was last September, and Matt had surprised me with an overnight birthday getaway to see the new Beatles-inspired Cirque du Soleil show, Love. We were in desperate need of reading material while we awaited our flight home the next day, so Matt took off to check out our options. I expected that he’d pick up an Us Weekly or some other fluff, but he returned with something much more interesting. It was the first ever issue of a magazine called GOOD, and it seemed to be both designy (I learned soon after that for each issue, GOOD asks an artist or group to set the tone for the magazine with a visual interpretation of the issue theme) and conceptually substantial. I grabbed it out of Matt’s hands and exclaimed something like, “Sweet molasses, let me get a look at that!” Yeah. This is the sort of thing that gets me excited.
GOOD proved to be super cool, and I was equally as (if not more) impressed when I discovered their mission and approach. Get this: When you subscribe to GOOD for one year, 100% of your subscription fee ($20) goes to the charitable organization of your choice. Subscribers choose from twelve organizations, which include Ashoka, Oceana and Unicef.
Awesome, right? So far I’ve purchased two subscriptions—one for me and one for my mom—and intend to keep giving them as gifts throughout the year. So there you go: it’s an armchair do-gooding option that keeps on giving.